![]() TikTok has now surpassed Instagram for popularity among Gen Z users (born between 19) in the United States, with 37.3 million to Instagram’s 33.3 million.īut TikTok is also making big gains in other age demographics: in the first quarter of 2021, 36% of TikTok users were between 35 and 54 years old, compared to 26% in 2020. TikTok is now more popular than Instagram among Gen Z users in the US You’re most likely to find TikTok users on Facebook (84.6% overlap), Instagram (83.9% overlap), and YouTube (80.5% overlap). TikTok users are no different, with 99.9% reporting that they’re using other platforms. Social media users are active on multiple platforms: those between the ages of 18 and 34 are using 8 platforms every month. TikTok users are active on other social media platforms What’s more, TikTok is expected to reach 1.5 billion users by the end of 2022. Compared to Facebook and YouTube, which both took eight years to hit a billion users, TikTok made it in just five years. In September 2021, TikTok’s parent company ByteDance reported that they had hit the one billion mark- a 45% increase since July 2020. NBD, just the entire population of Helsinki signing up each day. Eight new users join TikTok every second, with an average of 650,000 new users joining daily. It’s an understatement to say TikTok is growing rapidly. TikTok has over one billion monthly active users. They’ve committed to removing dangerous content from the platform, with particular attention to content promoting hateful ideologies, eating disorders, violence, or self-harm. In response, TikTok announced updates to their Community Guidelines in February 2022 to improve safety. Other hoaxes and harmful content, like videos promoting rapid weight loss, have proliferated on the platform and drawn criticism. In December 2021, a viral hoax about school violence spread rapidly across TikTok, alarming parents and children. This caution may reflect the platform’s history with disturbing content. Generally speaking, older demographics are more skeptical of the platform compared to younger ones. Fifty-nine percent of 18- to 34-year-olds view TikTok favorably, compared to 40% of 35- to 44-year-olds and 31% of 45- to 64-year-olds. Source: Statista, Share of adults in the United States who have a favorable opinion of TikTok as of November 2021. Facebook is viewed favorably by 55% and unfavorably by 39%. ![]() This is more controversial than other platforms: Instagram is viewed favorably by 50% of adults and unfavorably by 24%. TikTok is not without its detractors: in the US, 34% of adults hold unfavorable opinions of the app, compared to 37% who have favorable views. When the two apps are combined, they reach fourth place on this list, ahead of Instagram and WeChat. There are small differences between the two apps, but they look and function almost the same way.ĭouyin boasts 600 million daily active users (most apps use monthly figures). Douyin is actually the original app launched by parent company ByteDance in September 2016, who rolled out TikTok for international audiences in 2017. The Chinese version of TikTok is called Douyin, which is number eight on this list. However, there’s another way to look at these rankings. Since 2021, it’s surpassed Facebook Messenger to move into 6th place. It ranks just behind Facebook, YouTube, WhatsApp, Instagram, and WeChat. TikTok is the 6th most-used social platform in the world Since January 2014, the only other apps to do so are Facebook, Messenger, Instagram and WhatsApp.Īnd even though it launched in 2016, TikTok is the seventh-most downloaded app of the 2010’s. It’s also the first non-Facebook app to reach 3 billion downloads. That’s even more impressive when you realize that they reached two billion downloads less than a year before. TikTok hit three billion downloads in July 2021. TikTok has been downloaded more than 3 billion times ![]() TikTok also continued its streak as the top-grossing app, surpassing $2.5 billion dollars in consumer spending in 2021. Like many apps on the most-downloaded list, it experienced a major drop in worldwide downloads from the previous year, but held onto its top ranking.Īccording to Apptopia, TikTok was also the number-one download in the United States, with 94 million downloads in 2021- a 6% increase over 2020. ![]() It was downloaded 693 million times in 2019 and 850 million times in 2020. It’s also the third year in a row that TikTok has held the number-one spot. That’s over 100 million downloads more than the runner-up, Instagram, which was downloaded 545 million times last year. TikTok was the most downloaded app of 2021, with 656 million downloads Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
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